The November/December 2024 issue of Surgelati Magazine portrays a sector in motion: volumes are rising again, helped by declining inflation and renewed promotional momentum. From the analysis of consumption trends to the new challenges between retail and catering, the magazine explores how freezing is redefining roles and opportunities along the entire supply chain. Focus on innovation, brand value, foodservice, and wellness products: frozen potatoes, functional ice creams, ready meals, and comfort food continue to be protagonists on Italian tables.
The voices of companies are unmissable, blending storytelling and strategies to maintain a foothold in a transforming market.
A rich issue full of data, insights, and inspiration for those who work (and invest) in the cold sector.